Alex Bettencourt - July 27, 2011
Valuable guide reveals 6 critical rules for using the power of mobile to transform patient relationships across the healthcare ecosystem.
July 26th, 2011 Orinda CA - A new eBook, “How to Profit from the mHealth Revolution: Critical Rules for Using the Power of Mobile to Transform Your Patient Relationships” is now available for free download from Mobile PRM, the experts in mobile patient relationship management.
The eBook, written by Pamela Swingley, founder and CEO of Mobile PRM, is based upon more than two decades of customer relationship management expertise in the enterprise software industry. (more…)
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Alex Bettencourt - July 18, 2011
If you’re ready to learn as much as possible about the latest research on mobile health and medication adherence, you might feel a little overwhelmed. A quick Google Scholar search can give you more than 10 pages of results; which is why we did all the hard work for you. Below are our top 10 favorite reports on mHealth and medication adherence. Enjoy!
1. “Medication Adherence: Making the Case for Increased Awareness”
Co-authored by Hayden B. Bosworth at Duke University Medical Center, and the National Consumers League. This report evaluates the different causes of medication non- adherence from: delaying prescription fills, failing to fill prescriptions, cutting dosages, and more. The data in this report also reveals how poor adherence leads to considerable morbidity, mortality, and avoidable health care costs. (more…)
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Alex Bettencourt - July 13, 2011
Interested in learning more about mobile health and medication adherence from real professionals in the healthcare industry? Look no further. Below are the top 10 groups on LinkedIn you can join to learn more about patient compliance and mHealth.
1. Patient Adherence Solutions (500+ members)
This group is for anyone interested patient medication adherence. All patients, providers, payers, administrators, innovators, technology companies, researchers and stakeholders are especially welcomed to join this group. Members are encouraged to learn, share, and comment on news articles and discussions. Members are also encouraged to submit patient adherence, compliance, and persistence articles and start discussions. It is requested that submissions and comments stay on topic.
2. Patient Adherence, Compliance & Communication Strategy for Pharma (2,000 + members)
Although this group is for pharmaceutical executives who wish to place the patient at the center of their marketing, retention and sales strategy, it’s also a great place for outsiders to get a sneak peek into the most biggest priority among patient marketers and see how compliance is handled. (more…)
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Alex Bettencourt - February 28, 2011
A Window of Opportunity for Digital Marketing
Marketing to patients has been the same for ages. Not much has changed from educating doctors to pass brochures and handouts to patients, to advertising on television and print to reach the masses. These conventional marketing channels are not effective anymore. (more…)
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Alex Bettencourt - February 25, 2011
We can all agree smart phone adoption is rapidly increasing, and following close behind is the market of mobile health services. With more than 10,000 health apps in the Apple iPhone store alone, it’s easy to feel a bit overwhelmed. Many pharma marketing executives are scratching their heads wondering, “What is the best mobile health solution for my company?”
Mobile health is something different to everyone. It’s not one size does fits all. It means something different to marketing organizations, patients, and doctors. First we should clarify the general meaning of mHealth.
mHealth – It’s More Than an iPhone App
According to Wikipedia, mHealth is a new term used for the practice of medical and public health, supported by mobile devices. Wikipedia also notes that there is a strong relationship between eHealth and mobile health. For example, an mHealth project that uses mobile phones to access data on HIV/AIDS rates would require an eHealth system in order to manage, store, and assess the data. Thus, eHealth projects many times operate as the backbone of mHealth projects. (more…)
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Pamela Swingley - February 15, 2011
When I started working on RememberItNow! I was bursting with enthusiasm at the prospect of really helping people to manage their health. I would dream about features for our software. I’d leap from bed to start work at 5:00 am and not stop until 10:00 pm loving every second of it. I was thrilled to be able to see the future, and leverage the vision to make things better for my Dad and others like him that struggle to manage complicated healthcare schedules.
But lately, it’s been alot harder to get inspired. And just when I start to think it’s not worth the effort, I run across a piece on the Internet like this one by thought leader Susannah Fox at Pew Research about the Power of Mobile. It really helps to find others that share the passion and vision.
Susannah wraps up her presentation with a few thoughts looking back at the landscape.
“The access revolution is over. Mobile is changing us, changing our frame of reference so that we see information as portable, personalized, and participatory.
Health care has a marvelous opportunity tap in to our ancient instincts to share and our modern ability to do so at internet speed.
Build on the new frontier. Build on the power of mobile.”
We couldn’t agree more. Thank you Susannah for the reminder that what we do really matters.
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Alex Bettencourt - February 7, 2011
According to a recent study by the Journal of Pain, keeping a daily record of your wellness improves your health greatly. When you track your symptoms every day, health professionals can understand your condition better and provide more effective treatment. (more…)
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Alex Bettencourt - January 7, 2011
For those of you that have read the recent Pew Internet and American Life Project, you might recall their discoveries in regards to mobile health. It noted, “15 percent of 18- to 29- year olds had a mobile health app on their phone, compared to 8 percent of 30- to 49-year-olds, 6 percent of 50- to 64-year-olds, and 5 percent of people 65-years-old and older.” (more…)
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Kwame Ahene - November 3, 2010
What I remember most about my family trips to Ghana is the contradictory reality that exists between the city and the countryside. The city, populated with people to the hilt, was full of exuberant energy. The countryside was densely populated with thick brush and 50 foot palm trees, which prompted lazy afternoons catching up with family that I had not seen since my last visit.
One thing that both regions shared was the improvement in infrastructure, in particular telecommunications. I saw with each subsequent visit my relatives become as internet savvy as me while cell phone coverage expanded. Now I can communicate and catch up with them on Facebook Chat.
Many health organizations across the world have seen the opportunities created by the advancements in communication and have taken action to improve medication compliance through the applied use of SMS systems and medication reminders.
In Kenya, doctors are utilizing weekly text messages to check in on patients with HIV. They have found that these weekly reminders, which inquire whether a patient needs medical assistance, may be useful in the developing world.
Here in the United States, Katherine Hobson’s Wall Street Journal article documents how the principle of behavioral economics – “ the science behind the beneficial nudge to help consumers improve their decisions” can be applied to reduce medication non-compliance. CVS Caremark’s Behavioral Change Research Partnership (BCRP) researchers find that people are twice as likely renew their medication if prompted before it runs out rather than afterwards.
Applied use of this regimen would benefit stroke victims of whom, according to an OHS article, a quarter stop taking one or more of their medications within three months.
With all the advancements in technology occurring at a fast pace across the world, health care organizations have the capability to improve people’s well-being. Additionally with the help of SMS enabled phones, health reporting has become portable and the adoption of health-geared mobile applications is becoming more of a necessity in the rapidly evolving world that we live in.
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Alex Bettencourt - March 15, 2010
Do you ever forget the name of your medications, or wish you had a list of your medical history when you were at the doctor? Have you ever wished you could quickly check on a loved one, but didn’t have time to call…
Now with RememberItNow! Mobile you can do all that! RememberItNow! can be accessed anytime with any smart phone that has web-browsing capabilities.
Manage Your Medications and History
Keep your medical history close at hand, wherever you are. Your simple-to-follow medication schedule or event calendar can be viewed in the palm of your hand. Also, organize and track all your medications and supplements with special instructions and prescription information, without even logging onto a computer.
Caregiving Support
RememberItNow! mobile helps caregivers by keeping medical information handy for multiple patients. Caregivers or long distance family members can use the journal to coordinate care and make a quick note of last-minute instructions.
Mobile Health Tools
Record health stats anytime, anywhere. View your overall wellness and get a 360 degree view of your health.
RememberItNow! mobile health tools also helps you quickly find websites in a snap, rather than browsing forever. And if you can’t remember your password for certain sites, we’ve got that covered too!
Everything is safe and secure with RememberItNow! mobile, just like it is on your laptop, or desktop. We’ve made our eHealth on-the-go so you spend less time worrying, and more time living.
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