Alex Bettencourt - June 3, 2011
This Friday’s Favorite Feature is Contact Groups. We understand keeping track of contacts can be complicated if you have a lot of them. Luckily, RememberItNow! makes it easy for you to keep track of contact information for medical professionals, caregivers, pharmacies, labs, insurance companies and more. (more…)
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Alex Bettencourt - May 6, 2011
Every Friday from now on will be Favorite Feature Friday. Each week we will spotlight one of our favorite features from our patient-centric RememberItNow! eHealth platform.
This Friday, the spotlight is on RememberItNow! calendar reports. When you share care giving responsibilities with your family, friends or other caregivers, not everyone will have have the time or ability to look up information on the computer. (more…)
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Alex Bettencourt - May 6, 2011
The implementation of personal health records (PHRs) is gaining traction every day, and we’re proud to see it become especially popular in the San Francisco bay area. The Northern California Summit on Children and Youth was recently held in Richmond, California and the hottest topic of discussion was personal health records. When we heard this, it was music to our ears.
Why were personal health records such an important topic at this summit? Because the Health Shack Project and the Wind Youth Services, stole the show with the demonstration of their successful PHR initiatives among unprivileged youth in Northern California. (more…)
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Alex Bettencourt - April 8, 2011
Advances in health care technology and medications have added years to the average human life expectancy. However, there is a tradeoff. Longer life means more wear on your body. Joint problems, chronic diseases, and other conditions associated with the normal aging process are even more prevalent. With this in mind, it is important that older adults eat well, stay rested, and get enough physical activity to keep their bodies healthy. (more…)
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Alex Bettencourt - March 3, 2011
If you don’t know who Dr. Patrick Soon-Shiong is, you should. He’s the South African-American surgeon who was founder, chairman, and CEO of Abraxis BioScience, a biotechnology company developing cancer treatment. He’s also part owner of the Los Angeles Lakers and he recently acquired Vitality Glow Caps.
A revolutionary leader, Dr. Patrick Soon-Shiong has made it his personal duty to improve our nation’s health with the expansion of wireless products. This recently caught the attention of CNBC reporter, Jane Wells. You can view her interview with him here.
In Wells’ recent interview with Soon-Shiong, she asks him what he plans to accomplish with his billion dollar investment in health care. Although Wells’ tone seems judgmental, Soon-Shiong gracefully explains how he wants to make the next generation of 21st century medicine available to the entire nation.
Soon-Shiong emphasizes the newest advancements in health care technology, “are not going to be made by molecular biologists, but by mathematicians, physicists, and computer scientists figuring out a way to get all your health information together at the point of care.” (more…)
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Alex Bettencourt - February 28, 2011
A Window of Opportunity for Digital Marketing
Marketing to patients has been the same for ages. Not much has changed from educating doctors to pass brochures and handouts to patients, to advertising on television and print to reach the masses. These conventional marketing channels are not effective anymore. (more…)
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Alex Bettencourt - February 25, 2011
We can all agree smart phone adoption is rapidly increasing, and following close behind is the market of mobile health services. With more than 10,000 health apps in the Apple iPhone store alone, it’s easy to feel a bit overwhelmed. Many pharma marketing executives are scratching their heads wondering, “What is the best mobile health solution for my company?”
Mobile health is something different to everyone. It’s not one size does fits all. It means something different to marketing organizations, patients, and doctors. First we should clarify the general meaning of mHealth.
mHealth – It’s More Than an iPhone App
According to Wikipedia, mHealth is a new term used for the practice of medical and public health, supported by mobile devices. Wikipedia also notes that there is a strong relationship between eHealth and mobile health. For example, an mHealth project that uses mobile phones to access data on HIV/AIDS rates would require an eHealth system in order to manage, store, and assess the data. Thus, eHealth projects many times operate as the backbone of mHealth projects. (more…)
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Pamela Swingley - February 15, 2011
When I started working on RememberItNow! I was bursting with enthusiasm at the prospect of really helping people to manage their health. I would dream about features for our software. I’d leap from bed to start work at 5:00 am and not stop until 10:00 pm loving every second of it. I was thrilled to be able to see the future, and leverage the vision to make things better for my Dad and others like him that struggle to manage complicated healthcare schedules.
But lately, it’s been alot harder to get inspired. And just when I start to think it’s not worth the effort, I run across a piece on the Internet like this one by thought leader Susannah Fox at Pew Research about the Power of Mobile. It really helps to find others that share the passion and vision.
Susannah wraps up her presentation with a few thoughts looking back at the landscape.
“The access revolution is over. Mobile is changing us, changing our frame of reference so that we see information as portable, personalized, and participatory.
Health care has a marvelous opportunity tap in to our ancient instincts to share and our modern ability to do so at internet speed.
Build on the new frontier. Build on the power of mobile.”
We couldn’t agree more. Thank you Susannah for the reminder that what we do really matters.
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