A Feisty Little Start-Up Company in the E-Health Arena

Alex Bettencourt - September 6, 2010

pamsavvy A Feisty Little Start Up Company in the E Health Arena

Last summer, I heard about an author from Indiana University Maurer School of Law looking for stories about women reinventing their careers.  As soon as I heard this I immediately contacted the author, Caroline-Dowd Higgins, and shared the story of Pam’s transition from a marketing software executive, to caregiver, to Founder and CEO of RememberItNow! You can also watch Pam’s story here.

After learning about how Pam created RememberItNow! to help  her father and millions of others take control of their health , Professor Higgins decided to profile Pam in her new book, “This Is Not the Career I Ordered: 52 Ways to Reignite, Reinvent and Recharge Your Work and Your Life.”

As of today, Pam’s story, “A Feisty Little Start-Up Company in the E-Health Arena” is officially published and can also be viewed on Professor Higgins’ website.

In Pam’s profile, Professor Higgins Professor Higgins acknowledges every hard-working step of Pam’s entrepreneurial journey. She highlights Pam’s advanced marketing techniques to ignite the visibility of RememberItNow!, Pam’s strict focus on the patient-centric design during product development, her resourcefulness to keep company overhead costs low, and much more.

You can also learn about the steps it took to create the right software development team, the sacrifices made to bootstrap the company, and the process of defining RememberItNow! core values.  Do you have an entrepreneurial journey to share? Let us know! Comments are always welcome.

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