A new survey released today from Microsoft Corp. shows that Americans would like their health insurers and physicians to proactively use technology to help them build healthier lifestyles. The survey reveals:
* 77 percent of Americans find technology “inviting” instead of “intimidating” when it comes to helping them manage their health.
* 62 percent find personal health records (PHRs) like Microsoft’s HealthVault or Google Health valuable. RememberItNow! includes a number of PHR features.
* 55 percent feel the healthcare system is fragmented for helping people proavtively manage their health.
According to the research, the opportunity for new solutions is plentiful. Insurers and providers have an opportunity to use technology that seamlessly connects into consumers’ daily digital lifestyles to engage them in their health and begin to reverse the course of chronic disease.
Tags: personal health record, research
